Beyond the 4 C's that you may well be familiar with, at The Diamond Guys, we believe that just as the diamond you purchase will last a lifetime, so too do we aspire to build a lifelong relationship with you, our client. We call it the 5th C, our commitment to you.

Ethical Sourcing
The Diamond Guys purchases and sells diamonds only from entities that are full participants in the Kimberley Accord Scheme, that was passed at the United Nations in the early 2000's. The Kimberley Process is a joint initiative of governments, industry players and civil communities to deter the flow of conflict diamonds used by rebels to finance wars and arms proliferation in countries under legitimate government rule.

At The Diamond Guys we place the highest emphasis on trace-ability of the diamonds that we sell. Our main sources of supply are mines owned by De Beers DTC (Diamond Trading Company), which include mines in South Africa, Botswana, Namibia and Canada. Botswana DTC diamonds, comprised mainly from Botswana mined diamonds. Botswana is a standout success story in Africa, because of the high ethics that are consistently upheld in their diamond mining industry, which is a 50/50 joint venture between De Beers and the Botswana government. The Botswana government has been deeply committed to re-investing revenue from their diamond industry into the country's infrastructure, health care, education and security. The results over a 30 year period have been amazing, and Botswana is today one of the wealthiest per capita countries on the African continent.  

We also sell diamonds mined in Canada, which are renowned not only for their exceptional quality, but also for their generating money that is re-invested into the local indigenous communities and the preservation of the Arctic region in Northern Canada. Canada Mark diamonds, which we sell, are your guarantee of the origin of the Canadian diamonds. We will gladly provide further information on all DTC mines as needed and requested.  
Exceptional Service
When you purchase a diamond from The Diamond Guys, you are automatically assured of our exceptional after sales service. We offer complimentary lifetime cleaning and stone checking, to ensure your ring remains in the same beautiful condition as the day you received it. Additionally your purchase is automatically insured for 12 months, with our compliments.

Expression is important
When you are ready for the big moment, we make it a little easier. With every purchase at The Diamond Guys, your jewelry is carefully packaged in our custom designed black box, to make every presentation a perfect moment in time. 

Elevate your confidence
Every diamond that is sold at The Diamond Guys is delivered to you with an original grading report, most commonly from GIA (Gemological Institute of America) or occasionally from EGL (USA) or AGS (American Gem Society). The grading report is your additional quality assurance issued by a recognized independent authority. Furthermore, every diamond ring that is sold at The Diamond Guys is accompanied by a full in house prepared insurance appraisal.