THE STORY

When The Diamond Guys was founded in 2005 by Elan Efune, he understood, from his own personal experience that creating the perfect diamond engagement ring can be quite challenging for a first-time buyer- “What is the color?”, “What is the meaning of clarity or a good cut?”, “How do I know I am getting value for money?” or “What makes a diamond special?”

OUR PHILOSOPHY HAS BEEN AND WILL ALWAYS BE,
TO MAKE THIS SPECIAL PURCHASE TRANSPARENT, INFORMATIVE AND FUN.

We believe in providing a complete experience in an environment where you are treated like family. Our prices are fair, our technology is state of the art, our selection is vast, and our superlative customer service is evidenced by hundreds of positive customer reviews, recounting their own personal experiences. We believe that each and every diamond ring that we create and sell has its own story to tell. We have never believed in the ‘chain store’ concept, and have always focused on our one location and the online store so that each and every customer can be personally attended to by our team.

ELAN EFUNE

MANAGING DIRECTOR

“Our ability to leverage our international network of manufacturers, cutters and dealers, allows us to offer our customers the most impressive diamonds at true wholesale prices. Additionally, our experience with jewelry production and our established relationships in the manufacturing sector, enable us to deliver a comprehensive solution to our clients. Great product, great service and great deals. That’s why we are different.”

TRACY EFUNE

MERCHANDISE MANAGER

Tracy has 15 years experience in the retail jewelry trade, having managed inventory systems in multiple retail environments. Tracy processes all special orders and is responsible for The Diamond Guys inventory operations.

MICHELLE CHUANG

MARKETING MANAGER

With 6 years experience in the worlds leading advertising agencies (Ogilvy & Mather, McCann and JWT), Michelle is passionate in brand management and developing marketing campaigns that support sales efforts. Michelle joined the team in 2017.

Tina Le

DIAMOND EXPERT

From Houston, Texas, Tina has over 8 years of sales experience under her belt. Now, she makes dreams come true by helping happy couples find the ring and diamond that will start the rest of their lives together. As a diamond expert, she spends her days thoroughly going over the 4 C’s with clients and making sure her clients do not settle for less than the perfect diamond.

Onsite Jewelers

Having our own full workshop on-site at The Diamond Guys allows us to control the manufacturing process from CAD design through to final production process in-house. Most of diamond settings, laser repair work, regular repairs, and resizing are usually turned around within a day. We take pride in delivering only the highest quality products, and our jewelers are fully dedicated to maintaining the reputation.

Conflict-Free Diamond Guarantee

At The Diamond Guys, we are dedicated to cultivating an ethical and environmentally responsible jewelry industry. We carefully track the diamond manufacturing process from mine to market, ensuring our diamonds originate from conflict-free sources.